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Facebook to App Ads: Be on Your Best Behavior

Advertising Age - Digital — Mon, 03 Aug 2009 15:32:00 +0000

Before back-to-school season begins in earnest, Facebook is schooling anyone running ads on its site.

A Facebook Primer for Small-Agency Owners

Advertising Age - Digital — Fri, 31 Jul 2009 17:03:00 +0000

As everyone rushes on the covered wagons to find marketing gold in social-media land, I thought it made sense to provide some color as it relates to users of social media. Here are the top "Lucky Seven" personalities on Facebook, with a little insight for the marketing gurus out there on how to approach each type.

Creating Sustainable Conversations Will Define Success in Future

Advertising Age - Digital — Wed, 22 Jul 2009 16:51:00 +0000

Truly great campaigns — those that will stand out in a digital-savvy world — are the ones that incorporate countless iterations, and in doing so keep their brand in the limelight. These campaigns all have one thing in common: They enable long-term, sustainable conversations.

Not Sure If You’re Too Drunk to Drive? There’s an App for That

Advertising Age - Digital — Wed, 22 Jul 2009 16:05:00 +0000

Dutch brewing giant Grolsch has launched an iPhone app to help drinkers test out how inebriated they are by challenging their ability to walk in a straight line.

Social Media: Taking Cues from Indie Music

Advertising Age - Digital — Wed, 22 Jul 2009 14:37:00 +0000

Who is Claude VonStroke? Is Dan Deacon familiar? Perhaps you have heard of Amanda Palmer? Or Erol Alkan? If you are a serious fan of independent music, it’s likely one or more of these names rings a bell. What might be surprising that they can teach both scrappy startup brands and major consumer-package-goods players how to most effectively make social media work.

Barnes & Noble Takes on E-Book Market

Advertising Age - Digital — Tue, 21 Jul 2009 19:57:00 +0000

SAN FRANCISCO (AdAge.com) — Barnes & Noble will have a lot of marketing to do if it hopes to own a sizable share of the small but growing e-book market, currently dominated by Amazon. Barnes & Noble said it is launching the world’s largest selection of e-books, readable across numerous devices, including BlackBerry and iPhone smartphones and most personal computers. It also said it is partnering with Plastic Logic to exclusively sell the startup’s e-reader device.

Not Every CEO Needs to Be a Social-Media Star

Advertising Age - Digital — Mon, 20 Jul 2009 13:30:00 +0000

Pity the poor CEO in today’s media world. UberCEO recently did a study with the headline “It’s Official: Fortune 100 CEOs Are Social Media Slackers.” It goes on to analyze the social-media habits of CEOs at large companies and concluded, shockingly, that they don’t use social media much.

Armstrong: Think of AOL Like Disney, a Company ‘That Delights You’

Advertising Age - Digital — Mon, 20 Jul 2009 11:00:00 +0000

NEW YORK (AdAge.com) — It’s been 100 days since Tim Armstrong leapt from Google to become CEO of AOL. He’s spent the better part of those days on various planes, visiting the company’s offices around the globe as part of a crash-course in all things AOL.We sat down with Mr. Armstrong last week to talk about what comes next.

Google Looks to Campuses for ‘Cloud’ Converts

Advertising Age - Digital — Fri, 17 Jul 2009 17:00:00 +0000

NEW YORK (AdAge.com) — Google’s got a not-so-secret weapon in its bid to convert the world to applications such as Gmail, Google Docs, Google Talk, Google Sites and, soon, Google’s Chrome operating system: the 17 million college students on more than 4,000 campuses across the country.

How Twitter Can Help or Hurt an Airline

Advertising Age - Digital — Thu, 16 Jul 2009 18:56:00 +0000

NEW YORK (AdAge.com) — When a basketball-size hole opened earlier this week in the fuselage of a Southwest plane, which was rerouted and landed safely, Twitter helped the airline manage the story. In an industry where customers are as likely to have smooth, hassle-free flights as they are to have to sit through hourlong delays, Twitter can be either a godsend or a curse for an airline.