Truly great campaigns — those that will stand out in a digital-savvy world — are the ones that incorporate countless iterations….
Category Archive for: ‘Ad Age’
Not Sure If You’re Too Drunk to Drive? There’s an App for That 0
Dutch brewing giant Grolsch has launched an iPhone app to help drinkers test out how inebriated they are by challenging their ability to walk in a straight line.
Social Media: Taking Cues from Indie Music 0
Who is Claude VonStroke? Is Dan Deacon familiar? Perhaps you have heard of Amanda Palmer? Or Erol Alkan? If you are a serious fan of independent music…….
Barnes & Noble Takes on E-Book Market 0
SAN FRANCISCO (AdAge.com) — Barnes & Noble will have a lot of marketing to do if it hopes to own a sizable share of the small but growing e-book market, currently dominated by Amazon.
Not Every CEO Needs to Be a Social-Media Star 0
Pity the poor CEO in today's media world. UberCEO recently did a study with the headline "It's
Armstrong: Think of AOL Like Disney, a Company ‘That Delights You’ 0
NEW YORK (AdAge.com) — It's been 100 days since Tim Armstrong leapt from Google to become CEO of AOL. He's spent the better part of those days on various planes….
Google Looks to Campuses for ‘Cloud’ Converts 0
NEW YORK (AdAge.com) — Google's got a not-so-secret weapon in its bid to convert the world to applications….
How Twitter Can Help or Hurt an Airline 0
NEW YORK (AdAge.com) — When a basketball-size hole opened earlier this week in the fuselage of a Southwest plane, which was rerouted and landed safely, Twitter helped the airline manage the story……
Evian’s Rollerskating Babies Smash Records With 14 Million Views 0
Evian’s rollerskating-babies campaign generated buzz for its cuteness factor, its weirdness factor and, as Visible Measures pointed out, for having multiple creative iterations, many receiving more than 1 million views each.