Truly great campaigns — those that will stand out in a digital-savvy world — are the ones that incorporate countless iterations….
Tim McAtee: This Isn’t Your Father’s Publishing Model 0
I’ve recently joined MarketingProfs as Research Director and I’d like to offer some insight to anyone interested in my take on digital media. I have worked in digital media research my whole career, but my father started out as a reporter for Time Magazine back in the 70s and has spent the last 20 years …
Read MoreNot Sure If You’re Too Drunk to Drive? There’s an App for That 0
Dutch brewing giant Grolsch has launched an iPhone app to help drinkers test out how inebriated they are by challenging their ability to walk in a straight line.
Social Media: Taking Cues from Indie Music 0
Who is Claude VonStroke? Is Dan Deacon familiar? Perhaps you have heard of Amanda Palmer? Or Erol Alkan? If you are a serious fan of independent music…….
Dana VanDen Heuvel: Starbucks Profit: Aided by Cost Cuts or Aided by Marketing? 0
Starbucks reported today that their earnings rose to 24 cents a share from 16 cents and bested the expectations analysts who were seeking per-share earnings of 19 cents. What’s at the heart of this positive news for Starbucks? According to the Wall Street Journal article, the profit was “aided by cost cuts.” (Starbucks Swings to …
Read MoreBarnes & Noble Takes on E-Book Market 0
SAN FRANCISCO (AdAge.com) — Barnes & Noble will have a lot of marketing to do if it hopes to own a sizable share of the small but growing e-book market, currently dominated by Amazon.
Stephen Denny: Note to CMO: Creating Trance States 0
Dear CMO: I installed an HP K8600 printer in my office this weekend. Having spent a good bit of time working with my partner on a retail experience problem, I realized while I was installing this very complex piece of office machinery that I was staring at the solution right before my eyes. While I …
Read MorePaul Dunay: Ways to Spend your Social Capital 0
If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social, you would begin to get a glimpse of the web in the next 24 months. A very different web that brings your search results based on what your friends clicked on and …
Read MoreMike O’Toole: The Key to Marketing in an Online Community? Not Marketing. 0
Humility, patience, and generosity are not the virtues we typically associate with corporations, but these are exactly the qualities it takes to be good members of an online community. Or so we found in our recent survey of about 3,000 global IT decision-makers. This week, Toolbox.com and PJA released the fourth wave of our survey …
Read MoreTed Mininni: At Campbell’s ‘In the Soup’ Means ‘In the Chips’ 0
Executives are fond of iterating well-worn phrases that have become so overused, so trivialized, that they’ve been rendered meaningless. One of my favorites: “Our greatest asset is our employees.” Wish I’d received a quarter every time I’ve heard that one. Having said that, the really smart companies take this very much to heart. Especially in …
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