NEW YORK (AdAge.com) — Forbes.com President-CEO Jim Spanfeller is leaving after nine years. His next move includes a plan to start his own media-management firm, which will take control of and stakes in struggling websites from traditional media companies, rebuild them into moneymaking enterprises and then sell those stakes back to the media companies. In an Ad Age interview, he explained why he thinks media companies might want to hand their sites over to him; why oversupply isn’t the biggest reason online ad rates are so low; and why articles about nude beaches aren’t the key to Forbes.com’s traffic.

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