Barnes & Noble Takes on E-Book Market

SAN FRANCISCO (AdAge.com) — Barnes & Noble will have a lot of marketing to do if it hopes to own a sizable share of the small but growing e-book market, currently dominated by Amazon. Barnes & Noble said it is launching the world’s largest selection of e-books, readable across numerous devices, including BlackBerry and iPhone smartphones and most personal computers. It also said it is partnering with Plastic Logic to exclusively sell the startup’s e-reader device.










